Stand out in an evolving healthcare landscape
LET’S TALK
Partners to Help You Do More
We know you’re strapped for time. Think of us as your supplemental team members. We can help with initiatives like:
Patient engagement research
Service line and system branding campaigns
Direct-to-consumer campaigns
Healthcare professional campaigns
Employee recruitment
Enrollment campaigns
M&A brand architecture
Healthcare professional and patient education collateral and content development
Public health initiatives
OUR PROCESS
ABSORB: We start by learning everything about you through discovery activities. We facilitate stakeholder interviews and conduct primary and/or secondary research among your end-user to find the unique truths about your brand.
PERCEIVE: Here, we dive a little further — discovering the soul of your brand. We challenge your thinking and push you beyond your comfort zone through post-discovery alignment sessions to establish a shared baseline of where your brand stands and where you’d like to take it.
DECODE: Now that we know who you are, it’s time to define your unique differentiators. We use your strengths, weaknesses, goals and values to create a codified brand identity to be socialized among internal stakeholders.
CREATE: Let’s put what we know into action! Here, we establish a solid marketing and communications strategy and put our hearts into creating the tactics that will bring your brand to life and make a genuine connection with your audience.
DEPLOY: Shout it from the rooftops — your MarCom plan is ready for launch! Once it’s in market, we measure and evaluate performance so we can make the best recommendations for your brand to stay relevant and impactful.
Successes for Our Healthcare Clients
Whether rebranding a 100-year-old organization or recruiting highly sought-after nurses, we know that our best work is when the results achieve the goals and objectives that were set out, such as:
270%+
more job applications submitted
440%
more site traffic
Nearly 60%
decrease in cost for website clicks
Work that’s Working for Our Healthcare Clients
HEALTHCARE EXPERIENCE OVERVIEW VIDEO
VAN WERT COUNTY HOSPITAL – REBRAND
TRISTAR – ER CAMPAIGN
PARKVIEW HR RN RECRUITMENT – DIGITAL CAMPAIGN
