Clear
Write so everyone understands.
Human
Speak in a friendly, approachable tone.
Consistent
Maintain voice across platforms.
Helpful
Always guide the user toward solutions.
120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net
120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net
Write so everyone understands.
Speak in a friendly, approachable tone.
Maintain voice across platforms.
Always guide the user toward solutions.