Education Marketing Agency | Boyden & Youngblutt

Demonstrate excellence and spark excitement. Students, educators and decision makers need to be able to see your institution’s vision for the future. The B&Y team has experience creating messaging and tailored campaigns for all facets of the education industry including K-12, higher ed and edtech. Whether you’re selling a new software to schools, promoting your school district’s excellence, or looking for right-fit students to join your college campus, we can be your storytelling partner.

LET’S TALK

IT’S ALL ABOUT THE RIGHT FIT

B&Y CAN HELP YOU CONNECT WITH STUDENTS AND EDUCATORS THROUGH:

Brand Building

Creative Development

Traditional & Digital Media Planning

Video & Animation

Business Insight & Sales Support

OUR PROCESS

ABSORB: We start by learning everything about you through discovery activities. We facilitate stakeholder interviews and conduct primary and/or secondary research among your end-user to find the unique truths about your brand.

PERCEIVE: Here, we dive a little further — discovering the soul of your brand. We challenge your thinking and push you beyond your comfort zone through post-discovery alignment sessions to establish a shared baseline of where your brand stands and where you’d like to take it.

DECODE: Now that we know who you are, it’s time to define your unique differentiators. We use your strengths, weaknesses, goals and values to create a codified brand identity to be socialized among internal stakeholders.

CREATE: Let’s put what we know into action! Here, we establish a solid marketing and communications strategy and put our hearts into creating the tactics that will bring your brand to life and make a genuine connection with your audience.

DEPLOY: Shout it from the rooftops — your MarCom plan is ready for launch! Once it’s in market, we measure and evaluate performance so we can make the best recommendations for your brand to stay relevant and impactful.