WELCOME to TEAM B&Y
15
CAREERS
Working at B&Y means being part of a group of thinkers who have no shortage of ideas or passion for what we do. We put a high value on people who are focused, collaborative and constantly driven by a desire to succeed. We’re also suckers for a sense of humor, a positive outlook and an up-for-anything attitude.
Seem like a good fit? Send us your qualifications and a brief statement on how you will impact our incredible clients and team members.
Digital Media Buyer
B&Y is seeking a full-time digital media buyer to join our Fort Wayne, IN, team to execute, monitor and report on paid media campaigns for our diverse client roster. You’ll work with our account team to provide client-focused, strategic and tactical execution of digital media campaigns. You’ll also be the person who keeps up with changes, new releases and trends on digital marketing platforms.
B&Y is an award-winning, full-service advertising and strategic marketing firm providing regional and national clients with expertise in brand identity and strategic planning.
The digital media buyer will collaborate and add critical insight on digital media strategy while also managing the hands-on campaign execution. The ideal candidate should be a keen critical thinker who has a familiarity of digital media including Google display, paid search and paid social (e.g., Meta, LinkedIn, Snapchat, TikTok, Pinterest).
Does this sound like you? To apply, please email your resume and any other relevant materials to betsys@b-y.net. We’ll be in touch!
Key Responsibilities
- Developing digital advertising campaign strategies based on the client’s objectives and target audience
- Forecasting paid media budgets and required performance metrics to meet client KPIs
- Ensuring that all ads comply with industry regulations regarding content length, placements, etc.
- Setting up and reviewing campaign performance across media channels
- Making recommendations for adjustments to increase advertising effectiveness
- Creating detailed reports with analysis for clients on the performance of their digital media
- Collaborating with account team members and project managers to develop strategies and initiatives
- Researching and maintaining knowledge of the latest changes and trends in digital media and paid marketing tools
Requirements
- 1 to 3 years’ experience developing digital media strategies and planning / placing / analyzing digital media
- Familiarity with Facebook, Instagram, Snapchat, and other digital/social media platforms
- Well organized
- Excellent communicator
- Good head for math and evaluation
- Team player
- Insatiable appetite to push the boundaries and solve problems
- Creative problem solver
- Previous agency experience is a plus, but not required
Comprehensive Benefits
- Hybrid work environment
- Paid downtown Fort Wayne parking
- 99% fully paid medical insurance premium for individual (employee pays $1/month for self)
- Dental and vision benefits
- 401(k) account with company contributions
- Paid vacation and personal days plus paid winter holiday company shut down
- #AgencyLife Perks: Dog-friendly office, weekly happy hour, recreation space, quarterly team-building events
