Our Time-Tested Approach

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Body & Soul is our approach to discovering and utilizing the tangibles (body) and intangibles (soul) that give your brand its strength. By understanding the very DNA of your being, we can guide you toward a strategy that will leverage and expand upon the essence of who you are.

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ABSORB

Here, we learn everything possible about your brand. We conduct historical research, ask key stakeholders questions and interview your members. By absorbing every morsel we can get our hands (and ears) on, we get a clear look into where your brand stands and where you’d like to take it.

ABSORB

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PERCEIVE

This is where we go a step further — diving into your brand’s psyche to discover the soul of who you are. We may challenge your thinking or nudge you slightly beyond your comfort zone. But at the end of the day, it helps us define the intangibles that make your brand irresistible and leads us to your authentic brand truth.

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DECODE
DECODE

DECODE

Now, we take what we learned and turn it into a position that’s all yours. By thinking through the strengths, weaknesses and values we’ve uncovered, we can define your unique attributes and the direction your brand/campaign should take to bridge the gap between you and your audience.

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CREATE

CREATE

We know your goals and we know your position — so now it’s time to put it into action. Here, we establish a solid strategy to make a genuine connection with your audience, develop the details of how/when/where to roll out your branding, and put our hearts into building the creative that will bring your body and soul to life.
DEPLOY

DEPLOY

Shout it from the rooftops — your new brand or campaign is ready for launch! Once we’ve finalized all deliverables and your branding is officially live, we measure and evaluate performance to ensure we’re making the best recommendations for your brand to be and stay as relevant and impactful as possible.

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