Zimmer Biomet Signature Solutions Campaign
With the evolution of value-based healthcare causing a paradigm shift in the healthcare industry, Zimmer Biomet knew there was a chance to come up with a holistic solution that would not only be positively disruptive in the market but would also seamlessly serve a multitude of target audiences. That’s where Zimmer Biomet Signature Solutions comes in. This integrated platform features an entire suite of products and services that allows healthcare facilities to better care for their patients (from pre-admission all the way through post-recovery) utilizing leading-edge technology and best practice efficiencies.
Our job was to first help unify the product by working across the various teams building out the platform. We then needed to take this complex offering and simplify the communications in a way that would help surgeons and healthcare professionals see how more efficient, cost effective care was possible. This “storytelling” had to resonate with the surgeon, caregiver and entire c-suite — meeting the needs of each in a compelling way.