parkview field


As one of the major sports attractions in the region, Parkview decided it was time to “up their advertising game” at Parkview Field – working with the TinCaps and Parkview Physicians Group to strengthen the Parkview brand within the stadium. B&Y came up with a creative campaign to not only immerse spectators in the Parkview brand, but also spread healthy ideas everywhere they looked. It was the perfect opportunity to make Parkview a visible part of this popular baseball park. 

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The Solution:

  • • Make sure the Parkview brand is seen throughout the entire park – from drinking fountains
  •    to restrooms
  • • Use clever copy that is both entertaining and informative
  • • Incorporate a sea of “Parkview green” to draw attention and create a cohesive, recognizable campaign
  • • Use this as an opportunity to give health tips, as well as information on prevention and screeningsto keep people healthy

The Result:

  • • A “take over” of Parkview Field gives the entire stadium a Parkview look and feel, with relevant messages around every corner
  • • People are constantly reminded of the connection Parkview Field has to Parkview Health
  • • Encourages the community to stay healthy with ways to prevent sickness
  • • Concepts tailored specifically to each location in the ballpark allows the campaign to be
  •    personalized to specific audiences

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