SJRI - Life in Motion Campaign
The Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the quality of their work, SJRI wanted to reach farther and dig deeper — and they wanted to do it with marketing that feels different. So, B&Y created a high-tech campaign that features the SJRI surgeons people already know and love. This combination of futuristic and familiar helps show patients that SJRI is the right choice to help put their lives back in motion.