Van Wert Health North Branding
Van Wert Health
After a successful rebranding, Van Wert Health set their sights on their next endeavor: getting the word out about their new facility that would change the way patients in the region received healthcare. With the opening drawing near, Van Wert Health turned to B&Y to help them drive awareness for this game-changing new facility. By flooding the market with an integrated digital and traditional media campaign, it was nearly impossible NOT to see news about the opening of Van Wert Health North — and how it was providing more accessible, affordable care than anywhere else in the market.
The digital campaign garnered over 1.3 million impressions between Facebook and Google alone
The campaign’s click-through rate on Facebook performed nearly 70% better than the industry average of 0.86%
impressions between Facebook and Google alone
better click-through rate on Facebook than the industry average of 0.86%