More Than a Doctor

Parkview

When a patient comes to Parkview Physicians Group (PPG), they get an entire Care Team working together to keep them well. This team of clinical professionals works hand-in-hand as an advanced way to care for the community. To promote this team, B&Y created the “More Than a Doctor” campaign – which featured real PPG medical professionals who prepared future patients for this exciting way to receive healthcare.

the solution:

  • Use real primary care doctors, nurse practitioners and specialists from PPG to make the campaign personable
  • The campaign clearly explains this approach – showing patients that they truly get “More Than a Doctor” with PPG
  • Implement the Care Team concept in a variety of mediums, including: TV, radio, print, online and outdoor
  • A techy look and feel relays the idea of PPG’s forward-thinking approach to healthcare

the result:

  • The PPG team is proud of the campaign and the real team members that were featured throughout
  • Parkview showed their patients one more way they are always changing and growing to better serve their need
  • The community is well-educated on their Care Team and the benefits of this model of care