more than a doctor


When a patient comes to Parkview Physicians Group (PPG), they get an entire Care Team working together to keep them well. This team of clinical professionals works hand-in-hand as an advanced way to care for the community. To promote this team, B&Y created the “More Than a Doctor” campaign – which featured real PPG medical professionals who prepared future patients for this exciting way to receive healthcare.  

The Solution:

  • Use real primary care doctors, nurse practitioners and specialists from PPG to make the campaign personable
  • The campaign clearly explains this approach – showing patients that they truly get "More Than a Doctor" with PPG
  • Implement the Care Team concept in a variety of mediums, including: TV, radio, print, online and outdoor
  • A techy look and feel relays the idea of PPG's forward-thinking approach to healthcare

The Result:

  • The community is well-educated on their Care Team and the benefits of this model of care
  • The PPG team is proud of the campaign and the real team members that were featured throughout
  • Parkview showed their patients one more way they are always changing and growing to better serve their needs

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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