COVID-19 TV

Parkview

The assignment was to create a Parkview TV spot about COVID-19. The challenge was to do it during the pandemic. Operating under a statewide stay-at-home order, B&Y was unable to shoot any new footage, so the entire 30-second spot was created remotely by a team of veteran B&Yers and trusted vendors. Utilizing stock video, existing Parkview footage, rights-managed music and a moving voiceover by Parkview's signature announcer, the finished spot communicates a timely message of responsiveness, caring and the importance of staying home to slow the spread. "We All Have a Job to Do" was written, produced and on the air in record time. It was part of a larger public awareness campaign that also included online educational videos, radio, print and digital ads.

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