Brand Identity

Science Central

A famous regional destination, Science Central was in need of a new logo to represent the evolution and future growth of the hands-on learning center. The new logo needed to showcase the creative, vibrant atmosphere of Science Central to help lead them in a new branding direction that would invigorate and attract both old and new fans.

the solution:

  • Use our knowledge of the surrounding area to highlight this iconic landmark
  • Create a wide-range of logo concepts that exemplify the very best Science Central has to offer (50 unique concepts were created)
  • Present a multitude of different looks that could appeal to any number of audiences, from adults to young children

the result:

  • A colorful, energetic logo that represents discovery, curiosity and exploration – the very essence of what Science Central stands for
  • A look and feel that not only appeals to kids, but to the entire family as well
  • Bubbling test tubes are the focus of the logo, mimicking the renowned colorful smokestacks that are the defining feature of the historic building
  • A fresh look that sets the tone for Science Central’s new chapter and allows for future growth