A famous regional destination, Science Central was in need of a new logo to represent the evolution and future growth of the hands-on learning center. The new logo needed to showcase the creative, vibrant atmosphere of Science Central to help lead them in a new branding direction that would invigorate and attract both old and new fans.
- Use our knowledge of the surrounding area to highlight this iconic landmark
- Create a wide-range of logo concepts that exemplify the very best Science Central has to offer (50 unique concepts were created)
- Present a multitude of different looks that could appeal to any number of audiences, from adults to young children
- A colorful, energetic logo that represents discovery, curiosity and exploration – the very essence of what Science Central stands for
- A look and feel that not only appeals to kids, but to the entire family as well
- Bubbling test tubes are the focus of the logo, mimicking the renowned colorful smokestacks that are the defining feature of the historic building
- A fresh look that sets the tone for Science Central’s new chapter and allows for future growth