120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Business INSIGHT & Sales SUpport

Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.

By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.

CONSULTING SERVICES

SENIOR LEADERSHIP INTEGRATION

COMPANY BOARDROOM PRESENTATIONS

BUSINESS CONSULTING

LEGAL / COMPLIANCE / REGULATORY NAVIGATION

BUSINESS INTELLIGENCE

INTERNAL/HR STRATEGIES

SALES & PRODUCT TRAINING

CUSTOM DIGITAL SALES TOOLS

SALES MESSAGING DEVELOPMENT & SUPPORT

 

LET’S TALK
CONSULTING

By streamlining your operations, synergizing your teams and customizing your sales efforts, we go beyond the traditional marketing agency role — helping your reach your goals from the inside out.

OUR LATEST THINKING
Do You Have a Well-Balanced Marketing Funnel?

Do You Have a Well-Balanced Marketing Funnel?

There’s no doubt that we all want to be able to attribute conversions to our marketing and advertising efforts. But if everyone who has heard of your brand today converted, then what? If you find yourself focusing the majority of your efforts on one piece of the funnel, here are a few perspectives on how to strike a more balanced MarCom strategy.

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5 Marketing Plan Mistakes and What to Do Instead

5 Marketing Plan Mistakes and What to Do Instead

When creating your annual strategic marketing plan, it’s easy to get tied up in the details. But it’s important to not lose sight of the big picture either. To help you create the most effective marketing plan that you and your team can successfully execute this year, we’re sharing five common pitfalls and what you should do instead.

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