August 4, 2020

Winning Gold at the 2020 Aster Awards

A huge congratulations goes out to our talented team and incredible client partners for this year’s wins. B&Y and our client partners were proudly recognized at the 2020 Aster Awards. We won gold and also other various awards for the following healthcare-related work.

Zimmer Biomet mymobility Campaign

Zimmer Biomet Connect Video

Parkview Ortho “Someday is Today” Campaign

Healthier Moms and Babies “Fighting for Firsts” Brochure

Regarding our award wins in 2020, Jerry Youngblutt said, "It’s an honor to receive these awards. All of these award organizations have competitive standards, so winning awards from them has value and is something to be proud of. I don't think it’s a coincidence that the clients we won for are long-tenure clients that allow us to work across their entire organizations. We’re an agency that becomes a true business partner — no longer just communicating about clients' products and services but instead, helping our clients solve all types of business problems first and then helping them get the word out and grow their businesses."

And we're honored to work alongside them.

 

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Leih Boyden

Resident word-wrangler, Leih is a meticulous and imaginative copywriter. Rolling up her sleeves, she’s not afraid to grapple with the tiniest footnote or a mighty headline. She knows firsthand the power of the pen from her previous sociological work. By delving into the minds of clients and customers, she crafts a unique voice for every brand, which directly speaks to and spurs target audiences into action. Leih’s constantly refining her craft for her clients by greedily reading the marketing canon, the backs of cereal boxes and everything in between.


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