August 6, 2020

Success at the 37th Annual Healthcare Advertising Awards

This year, the B&Y team and our client partners were proudly recognized at the oldest, largest and most widely respected healthcare advertising awards competition, the 37th annual Healthcare Advertising Awards. Our winning healthcare-related work included:

Zimmer Biomet ROSA Knee Campaign

Parkview Ortho “Someday is Today” :30 TV Spot

Healthier Moms and Babies “Fighting for Firsts” Brochure

Regarding our award wins in 2020, Jerry Youngblutt said, "It’s an honor to receive these awards. All of these award organizations have competitive standards, so winning awards from them has value and is something to be proud of. I don't think it’s a coincidence that the clients we won for are long-tenure clients that allow us to work across their entire organizations. We’re an agency that becomes a true business partner — no longer just communicating about clients' products and services but instead, helping our clients solve all types of business problems first and then helping them get the word out and grow their businesses."

Having great client partners means we get to do great work. Being recognized at the nation’s largest and most widely respected healthcare awards competition is just icing on the cake.

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Leih Boyden

Resident word-wrangler, Leih is a meticulous and imaginative copywriter. Rolling up her sleeves, she’s not afraid to grapple with the tiniest footnote or a mighty headline. She knows firsthand the power of the pen from her previous sociological work. By delving into the minds of clients and customers, she crafts a unique voice for every brand, which directly speaks to and spurs target audiences into action. Leih’s constantly refining her craft for her clients by greedily reading the marketing canon, the backs of cereal boxes and everything in between.


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