November 10, 2020

COVID-19 Toolkit for Health Systems – Free Messaging Materials for Winter 2020

The COVID-19 pandemic is set to worsen over the winter. These free, finished communications materials help health systems and healthcare businesses fight pandemic fatigue and engage their communities to continue to follow CDC and local government guidelines.

As the COVID-19 pandemic rages on, Americans are taking it less and less seriously. Why? They’re experiencing pandemic fatigue, receiving misinformation, focusing on other issues, or simply tired that it’s dragging on. Yet it’s more important than ever before as cases rise across the country to continue to take COVID-19 seriously. Our newest communications toolkit can be used by any health system (or any business) to continue to educate their communities and promote CDC and local government guidelines.

Our free materials include ready-to-use posters, digital display ads and social media posts. We know you’re short on time and resources, so we’ve created all of our pieces to be brand neutral.

Simply insert your logo, change to your brand colors and share with your community.

However, if you need these materials sized differently, we’re happy to provide the working files. You can reach out to us and we’ll size it for you.


Here’s what’s included:


Click here to download the entire toolkit

Digital display ads only

Social media only

Poster only

Feel free to also view and use our previous materials in Toolkit 1.0Toolkit 2.0 and Toolkit 3.0.


Who we are.

We have over 30 years of dedicated experience in many areas of healthcare marketing. We are healthcare strategists and conceptual creators at heart. Bottom line, we know healthcare and want to help fight COVID-19 — no strings attached.

Presently, the entire B&Y team is involved in doing any and every activity needed to support all of our clients, but especially our healthcare ones. We feel the work we are doing has never been so important as it is now. We are part of hospital “command centers” and their PR teams, keeping our fingers on the pulse of what’s next so we have answers before being asked the question. Our goal is to not only give our clients what they’re asking for, but to always suggest how we can make it even better for them.


how you can help.

If you choose to use any of our communication pieces, we’d love to know who you are and what you downloaded. But it’s certainly not required. Your encouragement and feedback simply help us see what you found useful and keeps us motivated in this 24/7 situation. If you decide to send us a note that you are using something, you can email Jerry Youngblutt.

Want to learn more insights from industry experts? Join our email list.

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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