March 31, 2020

COVID-19 Communications Toolkit for Health Systems

Here are free, finished communication materials that can be used by health systems and healthcare businesses everywhere.

You’re short on time and resources during the COVID-19 crisis, so we’re providing you with a toolkit of communication materials you can simply place your logo on and roll out to your employees and the public. 

These toolkit materials are brand-neutral. We believe in brand standards. But we know that right now what’s most important is getting information out quickly and effectively to flatten the curve, boost morale and alleviate fear. That's why we're supplying you with these free resources, including posters, social media ads, blog posts, email blasts, and a video.

We will continue to add more materials and consumer-facing tools. We want your input. What other materials do you need?

A glimpse of what's included:

Click here to download the entire Toolkit. 

Posters Only

Social Media Posts Only

Emails Only

Blog Only

Video Only


Who are we?

B&Y is an agency with 30 years of dedicated experience in many areas of healthcare marketing. We are healthcare strategists and conceptual creators at heart. Bottom line, we know healthcare and want to help — no strings attached.

Presently, the entire B&Y team is involved in doing any and every activity needed to support all of our clients, but especially our healthcare ones. We feel the work we are doing has never been so important as it is now. We are part of hospital “command centers” and their PR teams, keeping our fingers on the pulse of what’s next so we have answers before being asked the question. Our goal is to not only give our clients what they’re asking for, but to always suggest how we can make it even better for them.


How can you help?

If you decide to use any of our communication pieces, we would love to know who you are and what you downloaded. But it’s certainly not required. Your encouragement and feedback simply helps us see what you found useful and keep us motivated in this 24/7 situation.

If you decide to send us a note that you are using something, you can email Jerry Youngblutt at You can also sign up to receive future toolkits.

Thank you for all that you are doing to keep us safe. You are respected and appreciated. I hope our paths cross someday, somewhere. Until then, please use these ready-to-go tools with our blessing.

Stay safe. Stay fierce.

Jerry Youngblutt's Profile Image

Jerry Youngblutt

Jerry is an agency principal and head of the account service team. He is primarily responsible for strategic thinking and maintaining a high standard of client service excellence. He began his career as a concept artist for Epcot at Walt Disney World and still uses his keen eye and creative mind to help bolster the agency’s creative work. For 29 years, his strategic thinking and account supervision skills have helped countless clients strengthen and develop their brand image.

Meet Jerry Youngblutt

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I need this: Honestly? Yesterday!

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