What is “thinking” at B&Y? It’s a question we get from customers and prospects fairly often. Sure, everyone knows what thinking is in its basic form. But at B&Y, it acts as…
ViewPredictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.
The amount of data your brand can find and use today is overwhelming. When clients ask us what’s some of the most important data to help grow… Read More
At the end of each year, our industry looks ahead to what the next 365 days will hold. But 2020 has reminded us of an invaluable lesson. Beyond the… Read More
Brand discovery uses a mixed market research methodology to gain a full perspective of a brand. Using both qualitative and quantitative data from… Read More
There’s a nursing shortage. Nursing is the single largest profession in the entire U.S. healthcare workforce. While there is expected to be 3.4… Read More
We’re conducting a short survey to better understand how the many new challenges in 2020 may have changed how you feel about/approach marketing,… Read More
Right now, Americans trust their local health systems for information more than any other source. Your organization can address consumer needs by… Read More
During March, we conducted research about Midwestern consumers and their communications needs during the COVID-19 pandemic. Focusing on adult… Read More
For many nurses, it’s not only their profession, but also an integral part of their personal identity. Nurses desire the support and tools to… Read More
That’s where research comes in. Brand research captures customer brand perceptions through surveys, interviews, focus groups, database analytics… Read More
While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More
If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More
With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.
What is “thinking” at B&Y? It’s a question we get from customers and prospects fairly often. Sure, everyone knows what thinking… Read More
The proliferation of new, paid media channels is a lot for anyone to keep up with, and understanding your brand’s opportunity in any of these… Read More
As marketers, our first and only goal is to grow your business. It really is that simple. If we can fatten your bottom line and send more… Read More
We’ll admit it. The naming process — whether to rename an existing company, help a product hit the market or give a new business its big… Read More
While it’s easy to be lulled into a false sense of security, B2B marketing is nuanced, ever-changing and increasingly reliant on the fastest… Read More
In times of great stress, mental health and addiction issues increase in our communities. This year’s many difficulties have affected each of us… Read More
The Challenge B&Y was tasked to develop a co-marketing campaign in a geo-targeted market that would create a buzz around our client’s brand… Read More
As the COVID-19 pandemic rages on, Americans are taking it less and less seriously. Why? They’re experiencing pandemic fatigue, receiving… Read More
A whopping 80% of people appreciate learning about a company through custom content. In terms of generating leads, it’s 3x more efficient than… Read More
Video marketing is nothing new. 87% of marketers used video in 2019. And consumers want video more than ever before. 71% of all consumers watched more… Read More
B&Y Healthcare Experience from Boyden & Youngblutt on Vimeo. We’ve partnered with healthcare clients to provide solutions and… Read More
Boutique agencies have unique strengths that make them an effective marketing partner for businesses. As industries, technology and society evolves,… Read More
The average tenure of CMOs fell in 2019 to the lowest number since 2009. With the rise of technology, COVID-19 and other societal movements,… Read More
Proactive communication has been critical in the last several months. As the next phase of the COVID-19 pandemic begins, we’re providing another… Read More
Need nurses? Recruiting qualified nurses for your healthcare organization requires strategic initiatives — educational leadership, understanding… Read More
Gamification is nothing new to marketing. But it continues to be a successful strategy as it’s firmly founded on behavioral economics. Gabe… Read More
Technology is said to be tearing at genuine human connection. But tech’s newest innovations can bring people together who are usually worlds… Read More
Whether it’s for a routine wellness check or a serious medical issue, some people choose not to go to the doctor even when it clearly benefits… Read More
As new technologies continue to transform everyday living, today’s patients are more interested and open than ever before to using telemedicine… Read More
Only 22% of businesses say they are satisfied with their conversion rates. A robust digital presence with healthy conversion rates is imperative… Read More
Micro-influencers, authentic, knowledgeable and passionate influencers in their niche community, have the digital clout to convert conversation into… Read More
While some steps may seem more important than others, a comprehensive approach will always result in a stronger brand. In the past, we covered these… Read More
It seems that if you ask anyone in charge of a team in the work-a-day world what stresses them out, lack of time finds its way to the top of the list.… Read More
Over the past 28 years, I’ve met with hundreds of brands, and the above statements seem to be the norm. Typically, I was always brought in to… Read More
Patient safety is an important element of an effective and efficient healthcare system. Although hospitals, clinics and doctor’s offices take… Read More
If your goal is to gain a loyal consumer base and turn a profit, you need more than good design alone — you need to give people a reason to… Read More
At B&Y, there’s a tried and true process we go through with each client to ensure we’re getting to the root of who they are and who… Read More
Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is establishing… Read More
Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show.… Read More
Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an informational brochure,… Read More
The answer might surprise you, especially if social media is not your forte. But, as you may have guessed from the title, the answer is Snapchat!… Read More
Back in the heyday of American business and marketing, clients generally chose to go with the agency that could provide them with the prettiest… Read More
It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More
Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More
See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More
Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More
Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.
With over 30 years of experience in the RV industry, we were excited to partner with Cruiser RV to refresh their brand. We set out to create a modern… Read More
As industries, technologies and life across the globe changes, brands must shift to meet the needs of their customers and target audiences. With… Read More
Adding B&Y Magnetic, our video and storytelling shop in Evansville, to our roster has allowed us to increase our video capabilities ten-fold.… Read More
Since we’re an ad agency and we love numbers, we decided to look at what a media campaign of this magnitude (225 million unblockable… Read More
Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More
Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More
Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More
If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More
It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.
As marketers, we need to know exactly what our customers are thinking. What if we just asked them? That’s zero-party data. It’s data… Read More
Eight out of ten consumers search for health information online, 74% through social media. Your competitors already know this. And they’ve been… Read More
It can feel like each month there’s another social media network to consider in your marketing efforts. Although it’s been around since… Read More
What’s SEO? While topically broad, SEO is defined as maximizing the number of visitors to your website by ensuring your site appears… Read More
Lagging Quarter 1 sales are a yearly challenge for any business. There are many factors that make increasing sales in January through March difficult.… Read More
Voice search is no longer fiction – it’s here. Like social media ten years ago, voice search and a screenless internet of things feels… Read More
On June 11, 2018, Google changed their Google Maps policy to require a Google Maps API Key in order to display a map on your website. Because of this,… Read More
Since we’re an ad agency and we love numbers, we decided to look at what a media campaign of this magnitude (225 million unblockable… Read More
Video has quickly become one of the top vehicles to tell your story through web, social media, email and beyond. (We’ll let WordStream make you… Read More
Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More
Social media, when used effectively, can be a powerful tool for helping your target audience perceive your brand in a way that achieves your… Read More
Instagram and Twitter have been making headlines recently for changing their timelines from chronological to algorithmic, similar to how Facebook has… Read More
I love Twitter. Whether using it as a brand or for my own personal use, it’s my go-to social platform. Sure, it doesn’t have all of… Read More
It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More
Think of those flashing, red banner ads with the large “Click Here” buttons, meant to draw attention and clicks while you’re… Read More
Google's search engines are constantly getting better at providing users with content that is relevant to their search terms, and web crawlers… Read More
SEO - Search Engine Optimization - Even the name sounds as though you are about to commit a criminal act. In order to take a stab at the competition,… Read More
Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More
While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More
If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More
See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More
Mobile advertising strategies are evolving so fast that it’s hard to master the current trend before the next one arrives. However, mobile is… Read More
Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More
As far as I know, there are two kinds of “mic checks.” The first is the semi-annoying thing that bands do before a show to make sure all… Read More
Q: You’ve been in the business for over 30 years. You obviously love what you do. What makes you energized to get to work in the morning? A:… Read More
This year, the B&Y team and our client partners were proudly recognized at the oldest, largest and most widely respected healthcare advertising… Read More
We’re honored to work with dynamic client partners whose campaigns can truly shine. The B&Y team and our client partners were proudly… Read More
A huge congratulations goes out to our talented team and incredible client partners for this year’s wins. B&Y and our client partners were… Read More
We’re providing another toolkit of communications materials for health systems and healthcare businesses. Again, you can simply place your logo… Read More
Americans are now looking to their local, trusted health systems for clear guidance and information. Our research in late March of 2020 has shown us… Read More
You’re short on time and resources during the COVID-19 crisis, so we’re providing you with a toolkit of communication materials you… Read More
Humans don’t naturally enjoy change. Even if it’s positive, we easily become anxious and stressed just trying to navigate the… Read More
We’re anxious, stressed and scared – but we need each other more than ever. And we can care for others with #calmunity. Staying calm and… Read More
Unprecedented in recent memory, the coronavirus is reshaping our lives in ways many Americans never thought possible. While we struggle adjusting to a… Read More
Losing a child in their first year of life is a tragedy no parent should have to face. Education, prenatal care and holistic solutions are needed to… Read More
For Dustin, marketing is all about people and problem solving. He enjoys partnering with clients to tackle their greatest challenges. Using his… Read More
Each year, our card is dedicated to a worthy cause (on behalf of everyone we’ve had the joy to work with), and is carefully crafted to tell the… Read More
This year, B&Y and our partners were awarded with over seven accolades at the prestigious 2018 Healthcare Advertising Awards — including… Read More
Being recognized as one of the nation’s most talented healthcare marketing teams is quite the honor. Thanks, Aster Awards, for naming B&Y a… Read More
This year, B&Y took home three gold awards at the oldest, largest and most widely respected healthcare advertising awards competition. Our big… Read More
What an honor to be recognized once again as one of the top healthcare marketing agencies in the country! This year, Ragan’s Health Care PR and… Read More
Here at B&Y, we’re proud of making it to 25. Not just because we want to pat ourselves on the back for a job well done. But because of all… Read More
This year, B&Y brought home not one but TWO Telly Awards — one for our “Parkview GO” TV spot for Parkview Health and one for our… Read More
Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More
The Healthcare Advertising Awards are right up our alley — the perfect place to showcase the work we proudly create for our healthcare clients.… Read More
Team B&Y couldn’t be happier to snag a Best of Show award at this year’s Fort Wayne Advertising Honors. Of all the entries, there were… Read More
Well, for starters, the trail is warm and inviting, the thinking is boundless, and ideas grow taller every step of the way. Imagine there’s no… Read More
We’re thrilled to be recognized as one of the top four agencies from around the globe for Ragan’s Best Health Care Agency award.… Read More
The opening of our additional office means that we’re bringing our strategic, national-level creative to a whole new market – expanding… Read More