8 Benefits of a Boutique Marketing Agency

Boutique agencies have unique strengths that make them an effective marketing partner for businesses. As industries, technology and society evolves, boutique agencies can seamlessly change too.…

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Marketing Leadership Survey and Consultation Sweepstakes

We’re conducting a short survey to better understand how the many new challenges in 2020 may have changed how you feel about/approach marketing,… Read More

Consumers Want Hopeful, Helpful COVID-19 Messaging

Right now, Americans trust their local health systems for information more than any other source. Your organization can address consumer needs by… Read More

Midwestern consumers want COVID-19-related information. Local health systems can have the answers.

During March, we conducted research about Midwestern consumers and their communications needs during the COVID-19 pandemic. Focusing on adult… Read More

To Recruit Talented Nurses, Share Current Staff Leadership

For many nurses, it’s not only their profession, but also an integral part of their personal identity. Nurses desire the support and tools to… Read More

Why is brand discovery so important?

In advertising, discovery is multifaceted — ranging from full brand discovery to discovery for individual campaigns. For now, let’s focus… Read More

Brand research: A walk in your consumers’ shoes

That’s where research comes in. Brand research captures customer brand perceptions through surveys, interviews, focus groups, database analytics… Read More

choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

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strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

8 Benefits of a Boutique Marketing Agency

Boutique agencies have unique strengths that make them an effective marketing partner for businesses. As industries, technology and society evolves,… Read More

3 Strategies for CMOs to Lead and Succeed

The average tenure of CMOs fell in 2019 to the lowest number since 2009. With the rise of technology, COVID-19 and other societal movements,… Read More

covid-19 communications toolkit for health systems 3.0

Proactive communication has been critical in the last several months. As the next phase of the COVID-19 pandemic begins, we’re providing another… Read More

How to Recruit More Nurses

Need nurses? Recruiting qualified nurses for your healthcare organization requires strategic initiatives — educational leadership, understanding… Read More

Amplify your fundraising campaign with gamification

Gamification is nothing new to marketing. But it continues to be a successful strategy as it’s firmly founded on behavioral economics. Gabe… Read More

Here’s how new tech can assist your fundraising campaign

Technology is said to be tearing at genuine human connection. But tech’s newest innovations can bring people together who are usually worlds… Read More

Battling Status Quo Bias with Patient Engagement Marketing

Whether it’s for a routine wellness check or a serious medical issue, some people choose not to go to the doctor even when it clearly benefits… Read More

Focus on Marketing Your Telemedicine Competitive Advantage

As new technologies continue to transform everyday living, today’s patients are more interested and open than ever before to using telemedicine… Read More

How Landing Pages Can Boost Your Patient Inflow

Only 22% of businesses say they are satisfied with their conversion rates. A robust digital presence with healthy conversion rates is imperative… Read More

Why You Need Micro-Influencers in Your Next Healthcare Campaign

Micro-influencers, authentic, knowledgeable and passionate influencers in their niche community, have the digital clout to convert conversation into… Read More

4 Steps to Establishing a Stronger Brand

While some steps may seem more important than others, a comprehensive approach will always result in a stronger brand. In the past, we covered these… Read More

Time. How to get more of it.

It seems that if you ask anyone in charge of a team in the work-a-day world what stresses them out, lack of time finds its way to the top of the list.… Read More

9 Reasons Your Brand is Failing (And How to Fix Them)

Over the past 28 years, I’ve met with hundreds of brands, and the above statements seem to be the norm. Typically, I was always brought in to… Read More

Improving patient safety: a tall order for a single campaign.

Patient safety is an important element of an effective and efficient healthcare system. Although hospitals, clinics and doctor’s offices take… Read More

Persuading your audience to take action: 5 things your content MUST do.

If your goal is to gain a loyal consumer base and turn a profit, you need more than good design alone — you need to give people a reason to… Read More

Putting Strategy and Research to Work: The Key to Success for High-Performing Campaigns

At B&Y, there’s a tried and true process we go through with each client to ensure we’re getting to the root of who they are and who… Read More

Why audience discovery is so important

Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is establishing… Read More

It’s not what you say, but how you say it: Creating your brand voice

Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show.… Read More

Why the most important piece of your ad campaign isn’t an ad type at all

Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an informational brochure,… Read More

Shaking up your media mix: Snapchat geofilters

The answer might surprise you, especially if social media is not your forte. But, as you may have guessed from the title, the answer is Snapchat!… Read More

B&Y and ROI

Back in the heyday of American business and marketing, clients generally chose to go with the agency that could provide them with the prettiest… Read More

How to know if Pandora advertising is right for your campaign

It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

top mobile trends retailers can’t afford to ignore

See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More

Google vs. Humans

Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More

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design

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

3 Ways to Pivot Your Brand Identity

As industries, technologies and life across the globe changes, brands must shift to meet the needs of their customers and target audiences. With… Read More

Look ma, it’s video! A peek inside our new editing suite.

Adding B&Y Magnetic, our video and storytelling shop in Evansville, to our roster has allowed us to increase our video capabilities ten-fold.… Read More

Kraft Embraces Imperfection

Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More

Snagging a Judge’s Choice at Aster Awards.

Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

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digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Mobile Marketing Engages Customers in Winter

Lagging Quarter 1 sales are a yearly challenge for any business. There are many factors that make increasing sales in January through March difficult.… Read More

Hey Siri, What’s Voice Search Optimization?

Voice search is no longer fiction – it’s here. Like social media ten years ago, voice search and a screenless internet of things feels… Read More

Google Maps API: What’s the workaround?

On June 11, 2018, Google changed their Google Maps policy to require a Google Maps API Key in order to display a map on your website. Because of this,… Read More

What Would the Presidential Alert Cost in Media?

Since we’re an ad agency and we love numbers, we decided to look at what a media campaign of this magnitude (225 million unblockable… Read More

It’s time to step up your video game. (P.S. We can help.)

Video has quickly become one of the top vehicles to tell your story through web, social media, email and beyond. (We’ll let WordStream make you… Read More

Kraft Embraces Imperfection

Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More

Using the right social media tool for the job

Social media, when used effectively, can be a powerful tool for helping your target audience perceive your brand in a way that achieves your… Read More

Free social is a thing of the past. Spend money where people spend time.

Instagram and Twitter have been making headlines recently for changing their timelines from chronological to algorithmic, similar to how Facebook has… Read More

Twitter’s Identity Crisis Just Got Interesting

I love Twitter. Whether using it as a brand or for my own personal use, it’s my go-to social platform. Sure, it doesn’t have all of… Read More

How to know if Pandora advertising is right for your campaign

It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More

Animated vs. Static: What Type of Banner Ad Is Right For You?

Think of those flashing, red banner ads with the large “Click Here” buttons, meant to draw attention and clicks while you’re… Read More

What to say when clients ask how to get on the first page of Google

Google's search engines are constantly getting better at providing users with content that is relevant to their search terms, and web crawlers… Read More

Best Kept Super Secrets of Killer SEO

SEO - Search Engine Optimization - Even the name sounds as though you are about to commit a criminal act. In order to take a stab at the competition,… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

top mobile trends retailers can’t afford to ignore

See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More

Bluetooth LE and iBeacon are Changing the Mobile Ad Game.

Mobile advertising strategies are evolving so fast that it’s hard to master the current trend before the next one arrives. However, mobile is… Read More

Google vs. Humans

Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More

Is this thing on? 4 things brands should be doing to turn up the volume on Facebook

As far as I know, there are two kinds of “mic checks.” The first is the semi-annoying thing that bands do before a show to make sure all… Read More

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pr/awards

Congrats to our team and client partners! 2020 Telly Award Winners

We’re honored to work with dynamic client partners whose campaigns can truly shine. The B&Y team and our client partners were proudly… Read More

Winning Gold at the 2020 Aster Awards

A huge congratulations goes out to our talented team and incredible client partners for this year’s wins. B&Y and our client partners were… Read More

COVID-19 Communications Toolkit for Health Systems 2.0

We’re providing another toolkit of communications materials for health systems and healthcare businesses. Again, you can simply place your logo… Read More

How Health Systems Can Effectively Communicate During COVID-19

Americans are now looking to their local, trusted health systems for clear guidance and information. Our research in late March of 2020 has shown us… Read More

COVID-19 Communications Toolkit for Health Systems

You’re short on time and resources during the COVID-19 crisis, so we’re providing you with a toolkit of communication materials you… Read More

How we can adapt in uncertain times

Humans don’t naturally enjoy change. Even if it’s positive, we easily become anxious and stressed just trying to navigate the… Read More

Community Awareness #Calmunity during COVID-19

We’re anxious, stressed and scared – but we need each other more than ever. And we can care for others with #calmunity. Staying calm and… Read More

To every healthcare worker, we thank you.

Unprecedented in recent memory, the coronavirus is reshaping our lives in ways many Americans never thought possible. While we struggle adjusting to a… Read More

We’re fighting for firsts

Losing a child in their first year of life is a tragedy no parent should have to face. Education, prenatal care and holistic solutions are needed to… Read More

Boyden & Youngblutt welcomes Senior Account Executive Dustin Hickle

For Dustin, marketing is all about people and problem solving. He enjoys partnering with clients to tackle their greatest challenges. Using his… Read More

The courage to make a difference. How one candle can help those in need all year.

Each year, our card is dedicated to a worthy cause (on behalf of everyone we’ve had the joy to work with), and is carefully crafted to tell the… Read More

Sweet Success at the National Healthcare Ad Awards

This year, B&Y and our partners were awarded with over seven accolades at the prestigious 2018 Healthcare Advertising Awards — including… Read More

Winning gold at the Aster Awards

Being recognized as one of the nation’s most talented healthcare marketing teams is quite the honor. Thanks, Aster Awards, for naming B&Y a… Read More

We’ve struck gold at national Healthcare Ad Awards

This year, B&Y took home three gold awards at the oldest, largest and most widely respected healthcare advertising awards competition. Our big… Read More

Boyden & Youngblutt voted Top 6 Best Health Care Marketing Agency in U.S. for second year

What an honor to be recognized once again as one of the top healthcare marketing agencies in the country! This year, Ragan’s Health Care PR and… Read More

25 years later: Our thinking caps (helmets) are still working.

Here at B&Y, we’re proud of making it to 25. Not just because we want to pat ourselves on the back for a job well done. But because of all… Read More

Winning a Telly X 2.

This year, B&Y brought home not one but TWO Telly Awards — one for our “Parkview GO” TV spot for Parkview Health and one for our… Read More

Snagging a Judge’s Choice at Aster Awards.

Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More

Grabbing Gold at the Healthcare Ad Awards

The Healthcare Advertising Awards are right up our alley — the perfect place to showcase the work we proudly create for our healthcare clients.… Read More

Taking home Best of Show at the 2015 Ad Honors

Team B&Y couldn’t be happier to snag a Best of Show award at this year’s Fort Wayne Advertising Honors. Of all the entries, there were… Read More

We’re taking you to the mountain.

Well, for starters, the trail is warm and inviting, the thinking is boundless, and ideas grow taller every step of the way. Imagine there’s no… Read More

2014 Ragan’s Health Care PR and Marketing Awards

We’re thrilled to be recognized as one of the top four agencies from around the globe for Ragan’s Best Health Care Agency award.… Read More

Look out, Nashville. Here we come.

The opening of our additional office means that we’re bringing our strategic, national-level creative to a whole new market – expanding… Read More

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your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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