brandthink

The average tenure of CMOs fell in 2019 to the lowest number since 2009. With the rise of technology, COVID-19 and other societal movements,… Read More

Proactive communication has been critical in the last several months. As the next phase of the COVID-19 pandemic begins, we’re providing another… Read More

Need nurses? Recruiting qualified nurses for your healthcare organization requires strategic initiatives — educational leadership, understanding… Read More

Gamification is nothing new to marketing. But it continues to be a successful strategy as it’s firmly founded on behavioral economics. Gabe… Read More

Technology is said to be tearing at genuine human connection. But tech’s newest innovations can bring people together who are usually worlds… Read More

Whether it’s for a routine wellness check or a serious medical issue, some people choose not to go to the doctor even when it clearly benefits… Read More

As new technologies continue to transform everyday living, today’s patients are more interested and open than ever before to using telemedicine… Read More

Only 22% of businesses say they are satisfied with their conversion rates. A robust digital presence with healthy conversion rates is imperative… Read More

Micro-influencers, authentic, knowledgeable and passionate influencers in their niche community, have the digital clout to convert conversation into… Read More

While some steps may seem more important than others, a comprehensive approach will always result in a stronger brand. In the past, we covered these… Read More

It seems that if you ask anyone in charge of a team in the work-a-day world what stresses them out, lack of time finds its way to the top of the list.… Read More

Over the past 28 years, I’ve met with hundreds of brands, and the above statements seem to be the norm. Typically, I was always brought in to… Read More

Patient safety is an important element of an effective and efficient healthcare system. Although hospitals, clinics and doctor’s offices take… Read More

If your goal is to gain a loyal consumer base and turn a profit, you need more than good design alone — you need to give people a reason to… Read More

At B&Y, there’s a tried and true process we go through with each client to ensure we’re getting to the root of who they are and who… Read More

Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is establishing… Read More

Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show.… Read More

Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an informational brochure,… Read More

The answer might surprise you, especially if social media is not your forte. But, as you may have guessed from the title, the answer is Snapchat!… Read More

Back in the heyday of American business and marketing, clients generally chose to go with the agency that could provide them with the prettiest… Read More

It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More

Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More