travel with a unique perspective
The Newark Museum
The Newark Museum in New Jersey offers incredible trips every year that their members can take. The product is certainly awesome, but getting people to actually sign up for these trips was the real challenge. B&Y took this as a chance to display some gorgeous photography — turning ordinary travel pieces into beautiful works of art. By putting the photography front and center, the campaign was visually stunning and functional, encouraging people to not miss out on the trip of a lifetime.