ROSA Knee Campaign
Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to plan and execute the total knee replacement procedure and offers patients a solution that works for their unique anatomy.
We focused our campaign on the one thing patients with knee pain care about most: getting their mobility back. By featuring common activities and giving our main message an “us” mentality to help the patient feel strength in solidarity, we successfully showed how ROSA Knee could keep them and their loved ones moving.