Parkview Cancer Institute Campaign
The opening of the new Parkview Cancer Institute (PCI) was a monumental moment for our entire region. This revolutionary new facility brings the “best of the best” in cancer care under one roof. With a unique, patient-centered approach to healing, the Parkview Cancer Institute is truly changing the way cancer patients receive care. And that deserved an introduction as meaningful as the institute itself.
We wanted the audience to get a deeper, more personal look at the Parkview Cancer Institute and Parkview’s vision for the future of cancer care. That’s why many of the campaign pieces featured an in-depth look at the new state-of-the-art facility, its care teams and its unique care model. The campaign painted a picture of hope and helped reflect Parkview’s leadership in the region.