more than a doctor

Parkview

When a patient comes to Parkview Physicians Group (PPG), they get an entire Care Team working together to keep them well. This team of clinical professionals works hand-in-hand as an advanced way to care for the community. To promote this team, B&Y created the “More Than a Doctor” campaign – which featured real PPG medical professionals who prepared future patients for this exciting way to receive healthcare.  

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The Solution:

  • • Use real primary care doctors, nurse practitioners and specialists from PPG to make the campaign personable
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  • • The campaign clearly explains this approach – showing patients that they truly get "More Than a Doctor" with PPG
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  • • Implement the Care Team concept in a variety of mediums, including: TV, radio, print, online and outdoor
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  • • A techy look and feel relays the idea of PPG's forward-thinking approach to healthcare

The Result:

  • • The community is well-educated on their Care Team and the benefits of this model of care
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  • • The PPG team is proud of the campaign and the real team members that were featured throughout
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  • • Parkview showed their patients one more way they are always changing and growing to better serve their needs

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Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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