SportONE/Parkview Icehouse

Parkview Sports Medicine

The SportONE/Parkview Icehouse, a multi-purpose ice rink facility, is a great community asset in Fort Wayne. When Parkview and SportONE teamed up with the Icehouse as naming rights sponsors, all parties wanted to share the affiliation in a visible way.


B&Y jumped at the chance to make sure the Parkview name and look were seen throughout the entire facility. Plus, it was the perfect location to share messages for Parkview Sports Medicine (PSM). Using the brand we had previously developed for PSM, we created pieces that encourage athletes and others visiting the facility to be their best — letting them know that PSM is always on their side. Visitors are now constantly reminded of Parkview’s presence at the Icehouse and their dedication to keeping people active and healthy.

the solution:

• Use real area athletes as the stars of the campaign


• Create banners, signs, bench wraps, window clings and other creative pieces with the Parkview and PSM messages


• Use the look of Parkview Sports Medicine’s creative to solidify Parkview’s dedication to keeping athletes in the game


• Give the facility a cohesive look and feel that reflects the Parkview brand

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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