Parkview Sports Medicine
The SportONE/Parkview Icehouse, a multi-purpose ice rink facility, is a great community asset in Fort Wayne. When Parkview and SportONE teamed up with the Icehouse as naming rights sponsors, all parties wanted to share the affiliation in a visible way.
B&Y jumped at the chance to make sure the Parkview name and look were seen throughout the entire facility. Plus, it was the perfect location to share messages for Parkview Sports Medicine (PSM). Using the brand we had previously developed for PSM, we created pieces that encourage athletes and others visiting the facility to be their best — letting them know that PSM is always on their side. Visitors are now constantly reminded of Parkview’s presence at the Icehouse and their dedication to keeping people active and healthy.