First National Bank
First National Bank and Trust Company serves 9 communities in Wisconsin and Illinois. Their challenge was reaching and engaging highly targeted prospects in the small communities surrounding their market areas. B&Y activated a campaign that included re-launching a new Facebook page, activating a Facebook advertising plan, and creating a Facebook editorial that earned “likes” and continued to engage fans. Using creative writing, we came up with an entire month-by-month editorial of posts to support the plan and drive traffic to the page. In all, First National Bank’s new Facebook presence gained them 6,000 fans in the first 12 weeks alone. Sweet success!