do it once. do it right.
As an international line of construction fasteners, SPAX is one of the most recognizable brands in Europe. It was our job at B&Y to come up with a tone and style for their North American market that stayed consistent with this long-established European brand. We created a campaign with messaging that drove home the idea of SPAX having a premium product for both the contractor and the do-it-yourself consumer. The campaign focused on retail stores like The Home Depot and Menards to get this new North American style on display.