August 15, 2018

Putting Strategy and Research to Work: The Key to Success for High-Performing Campaigns

Facebook’s advertising platform is constantly changing. But one thing remains the same — if you do your due diligence to learn your audience and create content they are interested in, your campaigns can significantly outperform Facebook's Advertising Averages.

At B&Y, there’s a tried and true process we go through with each client to ensure we’re getting to the root of who they are and who they want to be to their target audience. (We’ve covered the steps here: brand discovery, brand research, audience discovery and establishing your brand’s voice.) But the big question remains: when you effectively do all of that, what kind of results can you expect to see on the advertising side?

Take our client SPAX, for example. As we were building the digital presence for the SPAX® brand, we followed that very process. We learned who their consumers were, what they wanted to hear about the products and how to say it in a way that resonated with them. The end result was a monthly Facebook campaign that far exceeded Facebook’s average results.

SPAX Monthly Facebook Campaign Performance VS. Facebook Ad Averages:

CTR:

SPAX: 5.46%

Average: 0.90%

Performed 506.67% better than average
 

CPC:

SPAX: $0.05 ($0.09 per link-click)

Average: $1.72

Performed 1811.11% better than average

Wordstream: Facebook Ad Benchmarks

 

Getting results like these isn’t impossible — but it does require you to put in some work to establish your brand, and create a persona and messaging that resonates with you AND your audience. If you don’t understand who you are and what your audience values, how are you ever going to connect with them on a level that will translate to successful advertising efforts?

Think you’re ready to take that step? We’ve got you covered. Contact us to see how we can help.

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Gavin Saxer

A permanent resident in the world of digital, Gavin is a social media and web maven. His unrelenting energy gives him the fuel to dive head first into every task he’s tackling. From small social media jobs to website overhauls to fully integrated campaigns, Gavin not only manages the project, but is also an integral part of the planning, strategy and execution. He’s constantly expanding his knowledge base to stay ahead of digital trends and help clients see just how far their digital efforts can take them.


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