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Shardi Youngblutt-Carroll

A marketing writer, concept shaper and self-proclaimed word nerd, Shardi has a passion for clever prose that’s steeped in strategy. Her skilled wordsmithery comes with the ability to dream up game-changing, creative concepts that have the sharp-witted copy to back them up. She’s a master at telling a client’s story in a way that’s not just practical and persuasive, but inspiring as well. A B&Yer for four years, Shardi has helped clients develop and discover their unique brands — starting with one brilliant sentence.


It’s not what you say, but how you say it: Creating your brand voice

Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show.… Read More

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