Kraft Embraces Imperfection

Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that textbooks and social media persuade us to adhere…

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research

Predictive science and analytical data can help you find out more about your audience than you know about your Uncle Carl.

Why is brand discovery so important?

In advertising, discovery is multifaceted — ranging from full brand discovery to discovery for individual campaigns. For now, let’s focus… Read More

Brand research: A walk in your consumers’ shoes

That’s where research comes in. Brand research captures customer brand perceptions through surveys, interviews, focus groups, database analytics… Read More

choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

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strategy

With a bit of strategic know-how, your brand can be everywhere and more impactful than ever before — at a fraction of the cost.

Why audience discovery is so important

Previously, we have covered what I would consider the first step in almost any advertising effort: brand discovery. The next step is establishing… Read More

It’s not what you say, but how you say it: Creating your brand voice

Ok, so what you say is pretty important, too. But when it comes to creating a brand voice, how you convey who you are is the real star of the show.… Read More

Why the most important piece of your ad campaign isn’t an ad type at all

Whether you’re launching a comprehensive, fully integrated campaign; creating an online-only campaign; or developing an informational brochure,… Read More

Shaking up your media mix: Snapchat geofilters

The answer might surprise you, especially if social media is not your forte. But, as you may have guessed from the title, the answer is Snapchat!… Read More

B&Y and ROI

Back in the heyday of American business and marketing, clients generally chose to go with the agency that could provide them with the prettiest… Read More

How to know if Pandora advertising is right for your campaign

It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

top mobile trends retailers can’t afford to ignore

See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More

Google vs. Humans

Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More

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design

Being pretty isn’t enough — it’s all about creative execution that has the guts to really mean something to the one you’re engaging.

Kraft Embraces Imperfection

Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More

Winning a Telly X 2.

This year, B&Y brought home not one but TWO Telly Awards — one for our “Parkview GO” TV spot for Parkview Health and one for our… Read More

Snagging a Judge’s Choice at Aster Awards.

Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

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digital

It should come as no surprise that having a bigger digital presence is more important for your brand than ever before.

Kraft Embraces Imperfection

Let’s face it. While we, as ordinary human beings, attempt to take on each day with the level of energy, grace, excitement and organization that… Read More

Using the right social media tool for the job

Social media, when used effectively, can be a powerful tool for helping your target audience perceive your brand in a way that achieves your… Read More

Free social is a thing of the past. Spend money where people spend time.

Instagram and Twitter have been making headlines recently for changing their timelines from chronological to algorithmic, similar to how Facebook has… Read More

Twitter’s Identity Crisis Just Got Interesting

I love Twitter. Whether using it as a brand or for my own personal use, it’s my go-to social platform. Sure, it doesn’t have all of… Read More

How to know if Pandora advertising is right for your campaign

It comes down to one thing: the audience is there. Meaning, advertising on Pandora will certainly get you and your message in front of users. But,… Read More

Animated vs. Static: What Type of Banner Ad Is Right For You?

Think of those flashing, red banner ads with the large “Click Here” buttons, meant to draw attention and clicks while you’re… Read More

What to say when clients ask how to get on the first page of Google

Google's search engines are constantly getting better at providing users with content that is relevant to their search terms, and web crawlers… Read More

Best Kept Super Secrets of Killer SEO

SEO - Search Engine Optimization - Even the name sounds as though you are about to commit a criminal act. In order to take a stab at the competition,… Read More

is your site mobile-friendly?

Here at B&Y, we’ve embraced a mobile-friendly philosophy company-wide and are in the process of redesigning our site to be responsive.… Read More

choosing your objective

While there are many important factors to developing a successful ad campaign, none is more important than choosing the right objective. A properly… Read More

creative grief : How to set your creative team up for success

 If you have a romantic partner, you’ve likely experienced this scenario: Partner 1: Where do you want to go for dinner? Partner 2: I… Read More

top mobile trends retailers can’t afford to ignore

See that person over there frantically searching on their phone for coupons before checking out? That could be any shopper in any U.S. city today.… Read More

Bluetooth LE and iBeacon are Changing the Mobile Ad Game.

Mobile advertising strategies are evolving so fast that it’s hard to master the current trend before the next one arrives. However, mobile is… Read More

Google vs. Humans

Before we lay this mystery to rest, let’s look at the pros and cons of each option. Pros of Writing for Humans: Better User Experience: When… Read More

Is this thing on? 4 things brands should be doing to turn up the volume on Facebook

As far as I know, there are two kinds of “mic checks.” The first is the semi-annoying thing that bands do before a show to make sure all… Read More

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pr/awards

Winning gold at the Aster Awards

Being recognized as one of the nation’s most talented healthcare marketing teams is quite the honor. Thanks, Aster Awards, for naming B&Y a… Read More

We’ve struck gold at national Healthcare Ad Awards

This year, B&Y took home three gold awards at the oldest, largest and most widely respected healthcare advertising awards competition. Our big… Read More

Boyden & Youngblutt voted Top 6 Best Health Care Marketing Agency in U.S. for second year

What an honor to be recognized once again as one of the top healthcare marketing agencies in the country! This year, Ragan’s Health Care PR and… Read More

25 years later: Our thinking caps (helmets) are still working.

Here at B&Y, we’re proud of making it to 25. Not just because we want to pat ourselves on the back for a job well done. But because of all… Read More

Winning a Telly X 2.

This year, B&Y brought home not one but TWO Telly Awards — one for our “Parkview GO” TV spot for Parkview Health and one for our… Read More

Snagging a Judge’s Choice at Aster Awards.

Winning an Aster Award is a huge honor. But, a Judge’s Choice? That’s definitely something to be proud of. This year, our “Parkview… Read More

Grabbing Gold at the Healthcare Ad Awards

The Healthcare Advertising Awards are right up our alley — the perfect place to showcase the work we proudly create for our healthcare clients.… Read More

Taking home Best of Show at the 2015 Ad Honors

Team B&Y couldn’t be happier to snag a Best of Show award at this year’s Fort Wayne Advertising Honors. Of all the entries, there were… Read More

We’re taking you to the mountain.

Well, for starters, the trail is warm and inviting, the thinking is boundless, and ideas grow taller every step of the way. Imagine there’s no… Read More

2014 Ragan’s Health Care PR and Marketing Awards

We’re thrilled to be recognized as one of the top four agencies from around the globe for Ragan’s Best Health Care Agency award.… Read More

Look out, Nashville. Here we come.

The opening of our additional office means that we’re bringing our strategic, national-level creative to a whole new market – expanding… Read More

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your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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